To be the leading heritage jeweller synonymous with distinctive value and excellent relationships with customers across generations.
To build a premier jewellery brand by:
To strengthen customer relationships by:
To establish long-lasting cohesive relationships with our staff by:
Provide customers with a great sense of confidence in On Cheong through your knowledge and professionalism in sharing and guiding customers on products and product care.
Exude a sense of friendliness, appear approachable to customers; look out to meet their specific needs and speak and listen to them attentively so that they feel at ease and comfortable throughout the browsing and selection process.
Exhibit joy and fervour; display high initiative to meet and exceed expectation; serve despite whether customers would make purchase; make customers feel special and compelled to return to On Cheong for future purchases.
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