About Us

About Us

Founded in 1936, On Cheong Jewellery, a trusted heritage brand is one of the most reputable jewellers in Singapore. The name “On Cheong” or “安昌” in Chinese is derived from the phrase “平安昌盛”, meaning peace and prosperity.

After undergoing rebranding in 2007, On Cheong has changed its brand name from “On Cheong Goldsmiths” to “On Cheong Jewellery”. It was repositioned as a one-stop jewellery shop with great variety of products. However, do not miss out jade: On Cheong’s signature gemstone. It has one of the most complete and exquisite collections in Singapore. Each piece of jade jewellery is expertly handcrafted, ensuring that no two pieces are identical.

The company houses a team of jewellery designers and craftsmen who are capable of producing jewellery masterpieces for customers who appreciate only the best things in life. On Cheong’s commitment to customer service had achieved industry’s recognition when On Cheong became the first jeweller to receive an award in the Quality Jewellers of Singapore Scheme (QJS) in 2004 and the Singapore Service Star Award in 2008. In 2006 and 2008, On Cheong was honoured with the Singapore Prestige Brand Award (Heritage Brand Award).

In April 2012, On Cheong Jewellery was awarded “TAFEP Exemplary Employer Award 2012″, and “Outstanding Workplace for Mature Employees” for its fair, responsible and employment practices in their workplaces. In 2014, On Cheong Jewellery was awarded the Singapore Service Class (S-Class) award. Awarded Workforce Skills Qualifications Most Supportive Employer Award (Retail SME) in 2015, Premium Service GEM 2015 for Luxury Watches and Jewellery/Premium Gifts, SkillFuture Employer Award 2017, Singapore Health Award 2017 (Corporate Merit Award), Managing Director Mr Ho Nai Chuen receiving SkillsFuture Fellowships Award in 2018, SRA Platinum ACE Award 2018 for Luxury Watches/ Jewellery. In 2019, On Cheong Jewellery was awarded the Singapore Quality Class with People and Service niche.


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