Mission & Vision

Mission & Vision



To be the leading heritage jeweller synonymous with distinctive value and excellent relationships with customers across generations.



To build a premier jewellery brand by:

  • Striving to continuously improve all areas of business
  • Ensuring product variety, quality and design to bring out the unique charisma of each customer
  • Equipping our staff to adapt to the ever-changing retail landscape
  • Keeping styles beyond times and fashion trends


To strengthen customer relationships by:

  • Delivering the On Cheong Experience
  • Understanding their needs and meeting their expectations
  • Providing sincere, reliable and personalized service


To establish long-lasting cohesive relationships with our staff by:

  • Offering a conducive and satisfying working environment
  • Creating challenging opportunities for lifelong learning and skills upgrading

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