{"id":22707,"date":"2026-08-18T09:56:29","date_gmt":"2026-08-18T09:56:29","guid":{"rendered":"https:\/\/www.oncheong.com\/?p=22707"},"modified":"2026-08-18T09:59:47","modified_gmt":"2026-08-18T09:59:47","slug":"on-cheong-a-singapore-story","status":"publish","type":"post","link":"https:\/\/www.oncheong.com\/cn\/on-cheong-a-singapore-story\/","title":{"rendered":"On Cheong &#8211; a Singapore Story"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"22707\" class=\"elementor elementor-22707\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e5d815 e-flex e-con-boxed e-con e-parent\" data-id=\"4e5d815\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9fe884 elementor-widget elementor-widget-text-editor\" data-id=\"b9fe884\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"_paragraph_jzkl6_1\">\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"0\" data-end=\"177\">The article traces On Cheong&#8217;s 90-year journey alongside Singapore\u2019s transformation, highlighting how On Cheong has evolved while preserving its people-first values.<\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-989fc6f elementor-widget elementor-widget-text-editor\" data-id=\"989fc6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div>\n<div class=\"_paragraph_jzkl6_1\">\n<p data-start=\"179\" data-end=\"629\">Founded by Mr Ho Yew Ping as a small goldsmith shop in 1936, On Cheong grew from selling gold primarily as savings into one of Chinatown\u2019s most established jewellers, offering jadeite, diamonds and distinctive designer pieces. Despite surviving major crises\u2014from the Japanese Occupation and financial downturns to SARS and COVID-19\u2014the company never retrenched any employees, reflecting its belief that caring for staff leads to better customer care.<\/p>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fc94ae elementor-widget elementor-widget-text-editor\" data-id=\"3fc94ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"631\" data-end=\"943\">Under second-generation Managing Director Mr Ho Nai Chuen, On Cheong introduced professional management, structured training and digital tools while maintaining sincere, personal service. The company does not pay sales commissions, ensuring customers are served based on their needs rather than sales incentives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19ccd7f elementor-widget elementor-widget-image\" data-id=\"19ccd7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"1280\" src=\"https:\/\/www.oncheong.com\/wp-content\/uploads\/2025\/09\/on_cheong_owner.jpg\" class=\"attachment-full size-full wp-image-5863\" alt=\"\" srcset=\"https:\/\/www.oncheong.com\/wp-content\/uploads\/2025\/09\/on_cheong_owner.jpg 960w, https:\/\/www.oncheong.com\/wp-content\/uploads\/2025\/09\/on_cheong_owner-225x300.jpg 225w, https:\/\/www.oncheong.com\/wp-content\/uploads\/2025\/09\/on_cheong_owner-768x1024.jpg 768w, https:\/\/www.oncheong.com\/wp-content\/uploads\/2025\/09\/on_cheong_owner-600x800.jpg 600w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-513dba0 elementor-widget elementor-widget-text-editor\" data-id=\"513dba0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"945\" data-end=\"1161\">The article also presents On Cheong as a reflection of multicultural Singapore, serving customers from diverse communities by building individual relationships instead of relying solely on broad marketing approaches.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2524436 elementor-widget elementor-widget-text-editor\" data-id=\"2524436\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1163\" data-end=\"1221\">Looking towards its centenary in 2036, On Cheong plans to:<\/p>\n<ul data-start=\"1223\" data-end=\"1482\">\n<li data-start=\"1223\" data-end=\"1276\">Reimagine jadeite jewellery for younger generations<\/li>\n<li data-start=\"1277\" data-end=\"1343\">Use technology to share its jewellery expertise more effectively<\/li>\n<li data-start=\"1344\" data-end=\"1392\">Strengthen its presence locally and regionally<\/li>\n<li data-start=\"1393\" data-end=\"1482\">Preserve the sincerity, knowledge and personal service on which the company was founded<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9939682 elementor-widget elementor-widget-text-editor\" data-id=\"9939682\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Overall, the article portrays On Cheong as more than a jewellery business\u2014it is a living part of Singapore\u2019s heritage, sustained by resilience, trust and meaningful human relationships.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05b09de elementor-widget elementor-widget-heading\" data-id=\"05b09de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/gem-spectrum.com\/2026\/07\/27\/on-cheong-a-singapore-story\/?\" target=\"_blank\" rel=\"noopener\">Read the full Gem Spectrum article<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d9b82d elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"7d9b82d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em><a href=\"https:\/\/gem-spectrum.com\/2026\/07\/27\/on-cheong-a-singapore-story\/?\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The article traces On Cheong&#8217;s 90-year journey alongside Singapore\u2019s transformation, highlighting how On Cheong has evolved while preserving its people-first values. Founded by Mr Ho Yew Ping as a small goldsmith shop in 1936, On Cheong grew from selling gold primarily as savings into one of Chinatown\u2019s most established jewellers, offering jadeite, diamonds and distinctive [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":20160,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[45,26],"tags":[],"class_list":["post-22707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-be-part-of-our-future","category-all-articles"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.oncheong.com\/cn\/wp-json\/wp\/v2\/posts\/22707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.oncheong.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.oncheong.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.oncheong.com\/cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.oncheong.com\/cn\/wp-json\/wp\/v2\/comments?post=22707"}],"version-history":[{"count":10,"href":"https:\/\/www.oncheong.com\/cn\/wp-json\/wp\/v2\/posts\/22707\/revisions"}],"predecessor-version":[{"id":22720,"href":"https:\/\/www.oncheong.com\/cn\/wp-json\/wp\/v2\/posts\/22707\/revisions\/22720"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.oncheong.com\/cn\/wp-json\/wp\/v2\/media\/20160"}],"wp:attachment":[{"href":"https:\/\/www.oncheong.com\/cn\/wp-json\/wp\/v2\/media?parent=22707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.oncheong.com\/cn\/wp-json\/wp\/v2\/categories?post=22707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.oncheong.com\/cn\/wp-json\/wp\/v2\/tags?post=22707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}