On Cheong Jewellery, a trusted heritage jeweller in Singapore since 1936, marked the opening of its New Bridge Branch in the historic Chinatown district. Located along New Bridge Road, the branch extends On Cheong’s long-standing presence in the area, welcoming both loyal patrons and new visitors seeking fine jewellery in Singapore.
Following the completion of its outlet revamp in August 2021, the branch is now located at 235/237 New Bridge Road, returning to its original location and continuing On Cheong’s long-standing presence in the area.
Customers can explore a curated selection of jadeite jewellery, diamond jewellery, coloured gemstones, and fine gold creations, reflecting the brand’s dedication to craftsmanship, cultural symbolism, and timeless design.
The New Bridge Branch continues On Cheong Jewellery’s tradition of serving generations with jewellery that celebrates meaningful moments while upholding the brand’s legacy of quality and trust.