The article traces On Cheong’s 90-year journey alongside Singapore’s transformation, highlighting how On Cheong has evolved while preserving its people-first values.
Founded by Mr Ho Yew Ping as a small goldsmith shop in 1936, On Cheong grew from selling gold primarily as savings into one of Chinatown’s most established jewellers, offering jadeite, diamonds and distinctive designer pieces. Despite surviving major crises—from the Japanese Occupation and financial downturns to SARS and COVID-19—the company never retrenched any employees, reflecting its belief that caring for staff leads to better customer care.
Under second-generation Managing Director Mr Ho Nai Chuen, On Cheong introduced professional management, structured training and digital tools while maintaining sincere, personal service. The company does not pay sales commissions, ensuring customers are served based on their needs rather than sales incentives.
The article also presents On Cheong as a reflection of multicultural Singapore, serving customers from diverse communities by building individual relationships instead of relying solely on broad marketing approaches.
Looking towards its centenary in 2036, On Cheong plans to:
- Reimagine jadeite jewellery for younger generations
- Use technology to share its jewellery expertise more effectively
- Strengthen its presence locally and regionally
- Preserve the sincerity, knowledge and personal service on which the company was founded
Overall, the article portrays On Cheong as more than a jewellery business—it is a living part of Singapore’s heritage, sustained by resilience, trust and meaningful human relationships.
